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Zynga Tests ‘Reward Advertising’ in CityVille
Social network game developer, Zynga, is rolling out their own version of loyalty marketing, rewarding users for interacting with advertisers in various ways. Zynga, aiming to expand its advertising...
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Mobile & Social Win Super Bowl
Last February, many marketers learned the hard way that including mobile and social into their brand’s Super Bowl marketing mix would be a game changer. This year, marketers got it right—well, at least...
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Marketing Showdown: Texts vs. Tweets
The global marketing race is off, and SMS and Twitter are neck-and-neck…or are they? If you’re looking for new marketing tactics for your business, you’ve probably already considered using text...
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Facebook Timeline: For Better or For Worse?
Say goodbye to the old Facebook Wall, and say hello to the new Timeline. Facebook deployed its changes to Pages at the end of March, transitioning all Fan/Business Pages to a timeline format. Aside...
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[Infographic] The Future of Social Mobile Communications in the Enterprise
The nature of work has been changed by the mobile phone. This is an undisputable fact. It’s also a fact that organizations and enterprises have not always coped well with this revolution. The early...
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Should You Use Facebook Ads for Your Business?
We all know that making your advertising dollars count is critical to the success of your business. Many people have asked me what I think about advertising on Facebook. Is it effective? How does it...
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Follow SMS Masterminds on Pinterest!
Are you pinterested in staying up-to-date on the happenings in the mobile, digital and social world? Follow us on Pinterest! Browse through all the relevant infographics we’ve come across that deal...
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The Power of Text Message Marketing [INFOGRAPHIC]
As brands focus efforts on keeping up with broadcasting trends across social platforms like Facebook, Twitter and Pinterest, many are neglecting a tried and true marketing tactic that could propel them...
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5 Ways to Take Customer Loyalty to the Next Level
New customers are the lifeblood of companies. Or are they? Lately, marketers have been spending more time on current customers — revamping what customer service means, investing more in customer...
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What Drives Social Media Searches and Engagement? [INFOGRAPHIC]
As it turns out, social media and search go hand-in-hand. From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something. For...
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Loyalty, Social Emerging Mobile Opportunities for Retailers
Retailers are adopting mobile strategies that go beyond simply trying to drive mobile commerce, with loyalty, engagement and relationship building a significant focus for many. While driving...
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Retailers Place Hopeful Bets on Social Marketing
According to survey data from Forrester Research Inc. and Shop.org, retailers will spend more this year on Facebook and other social networks. Nearly three-quarters, or 72%, of retailers plan to spend...
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Predictions for “Interactive Marketing”
Lately, we’ve been seeing a lot of articles detailing the spending forecasts of individual marketing sectors, and whether spending in each respective sector is expected to increase, decrease or stay...
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Checking In Is the Least Popular Smartphone Activity [STUDY]
Checking in to locations with geosocial services like Foursquare is the least popular activity among smartphone users, finds a recent survey by the Pew Research Center. While more than half of the...
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Marketers Value Social Media for Both Branding and Customer Acquisition
A study by Wildfire Interactive found that social media tracking and measurement tools help companies determine benefits and value as well as promote client retention. As marketers include social media...
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We Moved!
If you’ve been following the SMS Masterminds blog, you may have noticed something a little bit different when you typed in the URL today. Nope, you typed it in correctly. Our old blog...
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The Digital Marketing Trio of 2013 [INFOGRAPHIC]
When we talk about digital marketing, it’s not just social network marketing, this infographic suggests. Digital marketing also includes mobile marketing and content marketing. If people who have been...
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How to Advertise on Pinterest [INFOGRAPHIC]
With all the chatter about the powerful impact of social media marketing, it’s important to remember that there are other valuable social channels beyond Twitter and Facebook. In the short time that...
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What Makes a Successful Social Media Campaign? [INFOGRAPHIC]
There is little doubt as to the efficacy of social media marketing. But there are questions – and lots of them – with regard to how a social media campaign is best conducted. As social media continues...
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How to Use Facebook to Build Brand Loyalty
Let’s be clear upfront that we’re talking about building brand loyalty here, not annoying your potential customers until they leave and never come back. That’s pretty much the exact opposite of what...
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